Public Relations covers a wide variety of tasks with an equally diverse range of clients. Surveys of NUJ members find them working in government and public affairs, education, entertainment, health, industry and commerce, trade unions and political parties, not-for-profit organisations and charities.
The day-to-day work may involve writing press releases, speeches or film scripts. It could also involve producing brochures or annual reports or co-ordinating studio or location photography. It could include organising special events such as news conferences, conferences, or exhibitions. Public relations work of course makes extensive use of photographs – see Photography / Public relations rates.
This area of work tends to command higher prices than most, but it also requires a more complex mix of skills and experience and, often, a far greater degree of responsibility than other sectors. Generally, while clients respect a journalistic background, in many cases they are looking for more, including specific PR experience and skill, knowledge and above all contacts in a particular sector.
Editing and production category: High budget
|Sub-editing: per day||320.00|
|Page layout – brochures & annual reports: per day (include collection & preparation of copy)||240.00|
|Page layout – brochures and annual reports: per page (allows for meetings etc)||140.00|
|Page layout – corporate magazines: per day||155.00|
|Montage/photo correction: per hour||100.00|
Editing and production category: Low budget
|Editing and production for low-budget clients is the area of PR work that attracts the worst payments. Talking the client through the skills and knowledge required merely to stop them looking stupid, and the degree of responsibility this involves, may sometimes reap dividends.|
|Sub-editing: per day||210.00|
|Page layout – brochures and annual reports: per day (include collection & preparation of copy)||170.00|
|Page layout – brochures and annual reports: per page (allows for meetings etc)||100.00|
|Page layout – corporate magazines: per day||120.00|
|Montage/photo correction: per hour £80.00