#Public Relation Fees

Public Relations covers a wide variety of tasks with an equally diverse range of clients. Surveys of NUJ members find them working in government and public affairs, education, entertainment, health, industry and commerce, trade unions and political parties, not-for-profit organisations and charities.

The day-to-day work may involve writing press releases, speeches or film scripts. It could also involve producing brochures or annual reports or co-ordinating studio or location photography. It could include organising special events such as news conferences, conferences, or exhibitions. Public relations work of course makes extensive use of photographs – see Photography / Public relations rates.

This area of work tends to command higher prices than most, but it also requires a more complex mix of skills and experience and, often, a far greater degree of responsibility than other sectors. Generally, while clients respect a journalistic background, in many cases they are looking for more, including specific PR experience and skill, knowledge and above all contacts in a particular sector.

RATES: Editing and production category: High budget
Sub-editing: per day		320.00
Page layout – brochures & annual reports: per day (include collection & preparation of copy)		240.00
Page layout – brochures and annual reports: per page (allows for meetings etc)		140.00
Page layout – corporate magazines: per day		155.00
Montage/photo correction: per hour		100.00

RATES: Editing and production category: Low budget
Editing and production for low-budget clients is the area of PR work that attracts the worst payments. Talking the client through the skills and knowledge required merely to stop them looking stupid, and the degree of responsibility this involves, may sometimes reap dividends.
Sub-editing: per day		210.00
Page layout – brochures and annual reports: per day (include collection & preparation of copy)		170.00
Page layout – brochures and annual reports: per page (allows for meetings etc)		100.00
Page layout – corporate magazines: per day		120.00
Montage/photo correction: per hour £80.00 Project fees category: High budget These suggestions for high-budget PR projects are the roughest of guides. Especially with consultancy work, clients may feel they have achieved – and in fact obtain – better value by paying more. (Compare luxury goods like perfume, for which higher prices themselves offer customer value.) Campaign organisation: per day 800.00 Event organisation (excluding venue hire etc): per day 800.00 Exhibition planning (excluding venue hire etc): per day 800.00 Sponsorship management: per day 800.00 In-house press office work: per day 330.00 Consultancy work: per day from 500.00 Consultancy work: retainer per month 2400.00 RATES: Project fees category: Low budget Campaign organisation: per day 530.00 Event organisation (excluding venue hire etc): per day 530.00 Exhibition planning (excluding venue hire etc): per day 530.00 Sponsorship management: per day 530.00 In-house press office work: per day 220.00 Consultancy work: per day 320.00 Consultancy work: retainer per month 1200.00 Writing and research category: High budget Press releases: per 1000 words 350.00 Press releases: per day (include research time) 450.00 Brochures and annual reports: per day (include 2 or more sets of revisions) 450.00 Speech writing: 15-30 mins (include research and briefing) 2400.00 Corporate journalism: per 1000 words from 550.00 Web journalism: per 1000 words from 600.00 RATES: Writing and research category: Low budget Press releases: per 1000 words 160.00 Press releases: per day (include research time) 270.00 Brochures and annual reports: per day (include 2 or more sets of revisions) 270.00 Speech writing: 15-30 mins (include research and briefing) 1100.00 Corporate journalism: per 1000 words 250.00 Web journalism: per 1000 words 270.00